HANAOKADESIGNSTUDIO

Sustainably grow
your business
by design
with technology.

Sounds good, let’s talk
a

What We Do

Advise

You have problems. I listen and give you ideas for solving them, usually with technology.

Deliverable

An email or document

For example

Your sales are lower than they could be because the spreadsheets you run your business on have become difficult for new people in your company to work with.

I give you 3 options for an ERP system based on your industry and specific business needs, all with future possibilities in mind.

Design

You have ideas. I help turn your ideas into something that can be developed.

Deliverable

Mockups and/or prototypes

For example

You’ve got an idea for an app. I help you refine the idea and give it a shape with mockups and interactive prototypes to help you communicate that idea to other people.

Develop

You have designs. I help turn them into something other people click or tap.

Deliverable

A website, app, or other digital product — usually HTML/CSS/JS, sometimes Swift

For example

You have mockups for a website.

I help you by ensuring those mockups are ready to be developed, and then bring it to life with code on the platform of your choice.

I can tie into an existing content management system like Wordpress, or give you a lightning-fast custom experience with Sanity, Contentful, or maybe something even cooler like using Apple Notes or Notion to manage your content.

I don’t really do any crazy backend stuff, but I am happy to work with a dev team to make it happen.

Maintain

You have a cool website but don’t have the time or expertise to take care of it. I take care of your project as if it were my own.

Deliverable

Peace of mind via regular updates at a pace useful for you

For example

You have a website, but you don’t like making changes to it. You get annoyed and slightly embarrassed when your friends find the typos on your site and send them to you. You hate having to update the copyright date in your footer every year. Maybe you didn’t even realize you had to do that.

I help you by making it easier for you to manage, by managing it for you, or some combination of the two.

Grow

You have an application that works, but you want it to be better. I help you make it better.

Deliverable

Increased profits, users, or a meaningful metric for your business

For example

Your app is slow and you don’t have enough people using it.

I help you understand why these things are happening, give you ideas for how to make numbers go in the right direction, run experiments to see how good the ideas are, and then implement the ones that work.

How We Work

Omotenashi

おもてなし

The combination of wholehearted, selfless giving; attention to detail; and the anticipation of others’ needs all without expectation of return or even being noticed.

We practice radical hospitality.

Mottainai

もったいない

The spirit of appreciating what you have been entrusted with and showing respect for what you have been entrusted with and the one who has entrusted it to you.

We practice good stewardship.

Shokunin

しょくにん

Japanese for ‘Craftsman’, it is being dedicated to the work itself, and seeing it done excellently all the way through.

It is taking the time to do things right, especially when no one will notice because it is good for the soul.

We mind the details.

Wabi-sabi

わびさび

Perfectly imperfect — simple yet complex — recognizing the pursuit of perfection is vain.

There is always something you can improve, at the same time taking satisfaction in simply achieving the work set before you, and doing it well.

We get things done.

Shoshin

しょしん

Meaning “beginner’s mind”, it is an inquisitive approach to problems that seeks first to understand.

Explore all solutions, avoiding preconceived notions and premature judgements before connecting the dots — some for the first time — to a path forward.

We are curious.

I believe we can
all do better.

Since childhood, I’ve had an innate desire to build, grow, and improve the world around me.

Seeing the impact of technology at scale has inspired me to help others use these tools responsibly.